Advice for Starting - Berkley Center for Entrepreneurship

YOUR STARTUP QUESTIONS.

ANSWERED.

YOUR STARTUP QUESTIONS.

ANSWERED.

Meet with subject matter experts.

Get insights on how to take your venture from idea to growth.

GENERAL ADVISING: SOUNDING BOARD

First time visiting the Berkley Center? Not sure how to launch your startup or where to begin? Book this 30-minute session with our Sounding Board advisory panel of former founders and startup advisors to get feedback on your ideas, learn what next steps to take, and plug into available startup resources across NYU’s entrepreneurial ecosystem. Berkley Center startup advising sessions are available to all NYU students and alumni.

HELP DESKS

1:1 Advising from subject matter experts

Branding

Get help creating your brand story and establishing your brand position. Learn how to ensure your product/service resonates with your target customers.

Customer
Strategy

Learn how to avoid common blindspots, then develop strategies for developing MVPs, proof of concept, segmenting marketings, optimizing your offer, etc.

Legal

Get insight on common startup legal issues such as corporate structure, contracts, partnership agreements, term sheets, and more.

Startup
Financials

Advice on go-to-market strategy, customer segmentation, social media planning, lead generation, and sales pipeline management.

Sales & Marketing

Advice on go-to-market strategy, customer segmentation, social media planning, lead generation, and sales pipeline management.

Social Media
Marketing

Which social media platform should you use to generate leads, increase awareness, and boost conversions? How do you develop a content marketing strategy that resonates?

Prototyping

Learn cost- and time-efficient ways to validate your physical or digital product at each development stage by conducting user tests and experiments.

Intellectual
Property

These sessions will cover various forms of intellectual property (IP). Perfect for founders with questions about what’s patentable, how to get a patent, the benefits of patent and trademark protection, etc.

MEET THE ADVISORS

General Advising

Branding

Steph Shyu

Currently the Associate Director at the Berkley Center, Stephanie Shyu has served as the Founder & CEO of AdmitSee, Venture Partner at Pioneer Fund, and Diversity, Equity, and Inclusion Consultant at the SJS Collective.

Allen Adamson

Co-founder of marketing agency Metaforce, Allen Adamson is also a current Adjunct Associate Professor at NYU Stern.

Chris Gorges

Chris Gorges is the Founder and CEO of brand strategy and design agency Thompson & Prince.

Connor Brownell

Connor Brownell currently serves as a Brand Strategist at TikTok’s Product Marketing Studio.

Legal

Prototyping

Peter Rothberg

Peter Rothberg is a Partner at Reitler Kailas & Rosenblatt, specializing in private equity and venture capital financing.

Ryan Carroll

Ryan Carroll is a Senior Managing Associate at Dentons as well as an Adjunct Professor at New England Law.

Eric Chan

Eric Chan is the President and Founder of product design studio Ecco Design and is an Advisor and Mentor for Young Tech Startup at the New York Angels.

Ed Laganis

Adjunct Startup Coach and Venture Advisor at NYU Stern since 2017, Ed Laganis is also the Co-Founder and Head of Product Development at Tangled Brands.

Startup Financials

Customer Strategy

B2B Marketing

Marketing

Lauren Pearl

Lauren Pearl currently serves as the Fractional CFO/COO of Lauren Pearl Consulting and the Fractional CFO of James Equities LLC.

David Pring

Currently a Managing Partner at BlindSpot Partners LLC, David Pring is also an Associate Faculty Member at NYU Stern and a Board Member and Advisor at Sipple Care.

Lloyd Grant

Lloyd Grant currently serves as the Chief Strategist at digital marketing agency KIP Total Marketing Solutions.

Paul Foster

Currently an Assistant Director at Berkley Center for Entrepreneurship, Paul Foster has extensive experience in social media, marketing, and communications.

YOUR STARTUP QUESTIONS.

ANSWERED.

GENERAL ADVISING: SOUNDING BOARD

HELP DESKS

MEET THE ADVISORS

General Advising