Diddo aims to radically change consumer shopping by allowing viewers to purchase products they see on TV via computer vision. Real-time shopping transforms shows into dynamic shopping catalogs, and allows Diddo to index consumer trends starting with retail and fashion brands.
Pictured (l. to r.): Co-founders Rishi Nair and Ryan Sullivan
Points of Differientiation
Diddo is the first to bring the social commerce experience to streaming platforms. The computer vision software will identify products in the scene as well as comparable items without ever hitting pause. Diddo creates new revenue channels for streaming services.
About Diddo
Hear from Diddo about their mission and what’s next on the horizon.
NYU Affiliation
Rishi Nair, Stern B.S. ‘24
Ryan Sullivan
Contact Us
rn1368@stern.nyu.edu
