Over the weekend, our founders dove into the world of Sales & Marketing at our full day boot camp, which was designed to provide actionable strategies for customer acquisition, branding, and revenue growth. Seasoned industry experts provided a deep dive into the essential pillars of sales and marketing for both B2B and B2C startups.
The day began with a session on crafting a go-to-market (GTM) strategy, led by expert marketer, investor and entrepreneur Chris Burggraeve. Founders learned how to conduct market analysis, refine customer segmentation, and develop a compelling value proposition to differentiate themselves in competitive markets. The discussion also emphasized the importance of clarity in messaging and why startups often fail before even launching due to poorly defined positioning.
Afterwards, the attendees then split into two tracks tailored to either B2B or B2C businesses. In B2B Sales & Marketing Audit, Lloyd Grant explored LinkedIn branding, account-based marketing (ABM), and aligning sales with marketing teams. Attendees gained actionable insights into how to evaluate and optimize their current sales strategies for better ROI. Meanwhile, in B2C Growth Systems, Alex Montas focused on customer insights, strategic channel selection, and value proposition clarity, this workshop helped founders craft a 30-day action plan to scale their ventures effectively.
During a working lunch session, TikTok brand strategist Connor Brownell guided founders through a branding audit, helping them refine their brand messaging and positioning. Participants received feedback on their pitch decks and websites, learning how to ensure their brands resonate clearly with their target audience before returning to their breakout rooms.
In Driving B2B Sales, Lisa Saacks provided a structured framework for sales conversations, uncovering client needs, and developing compelling pitches. At the same time, at B2C Social Media & Content Marketing, Catherine Cantave covered audience targeting, content creation, and campaign optimization, helping startups craft impactful digital marketing strategies.
Here are a few key strategies for crafting an effective marketing and sales plan:
