Audience is a customer insights platform that allows D2C Data, Analytics, and Insights teams to simulate target segments with AI, data science, and first-party data for rapid, predictive feedback to maximize customer retention and lifetime value.

Points of Differentiation

Simulates customer segments with generative AI based on groundbreaking research from Brigham Young University and Harvard Business School. Predicts customers’ reactions to your business by modeling their intentions, values, and constraints by cohort. Emulates surveys and market research at a fraction of the time and cost. Automated AI summarization and sentiment analysis to draw out themes or optimize messaging.

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John Bennett, Tandon School of Engineering MS ‘24

Phil Bennett

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